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Treating a label like a machine Is transformational

Treating a label like a machine Is transformational

The pharmaceutical industry has a head-start on heavyweight compliance and legacy product transparency requirements but do medical device manufacturers bring new advantage from an engineering mindset?

The fork in the road

The fork in the road

Gilead’s Hilary Hutton-Squire on industry, innovation, and the NICE Methods Review

A smart future

A smart future

How artificial intelligence (AI) is changing the pharma and biotech industries

Trick or treat?

Trick or treat?

Comparing safety in pharmaceutical advertising

Understanding customer needs

Understanding customer needs

Most biopharma marketing executives say they don’t know what clients want – it’s time to change that

Picking a winner

Picking a winner

Duncan McKay considers whether the UK picked a winner in cell and gene therapy

Portfolio management for the life sciences

Portfolio management for the life sciences

Susan Dillon and Richard Baderin say taking the time to fully assess a portfolio can reap highly measurable rewards for life sciences companies, and offer advice on the key areas to focus on for both marketed and non-marketed brands.

ReshapingPharma

ReshapingPharma

Jim O’Donoghue considers how pharma can build on digital foundations to focus on outcomes