Thought Leadership

What’s in a name? How changing emphasis can be a game changer

GPs should embrace new technologies to save time and get answers more quickly

Simon Jones, VP Global Products, at PRISYM ID, explains how unique label management software is helping to get products into clinical trials quickly

For pioneers and prospectors the new healthcare landscape offers a wealth of opportunity to engage more effectively with healthcare professionals

Healthcare systems have changed forever as a result of COVID-19. How should pharma respond to the new rules of engagement?

The key to successful collaboration between human specialists and AI is to identify areas in which people excel

Conclusio’s Johnny Skillicorn-Aston and James Roach consider the true meaning of patient-centricity in clinical trials

Blockchain is quickly moving from interesting pilots to clear use cases as a source of trust

The NHS Long Term Plan and what the industry response should be

Simon Grime, of Wilmington Healthcare, explains the principles of exchanging value with customers to gain trust and consent

Tony Cordrey, vice president of European Strategic Operations Accord Healthcare, stresses the importance of ensuring consistency and continuity in medicines supply

Is Europe catching up (or pioneering the way) in digital therapeutics?

Emma Knott, associate director and head of Social Media at Publicis Resolute, says there’s power in pharma’s core narrative

Duncan Arbour, SVP Innovation, Syneos Health Communications Europe,  on the need for being faster to what really matters – finding the right  protocols for your patients