‘Hi, this project/product/partnership is going live next week – can you do some comms?’
All comms people dread this email. They do not dread it because they cannot work to tight deadlines, as they thrive on them. They dread it because by the time a project is close to fruition, the best comms opportunities have often already passed by.
This time, I talk to Syeda Hasnain, Head of Communications at Merck UK & Ireland, on what truly embedded communications looks like in a pharma company – and why it matters.
Check out the rest of the feature here
