In pharma communications, translating complex science into a ‘simple’ narrative is often treated as an essential skill. But finding the right kind of simplicity for the right audience is anything but simple.
Does it mean shorter sentences? Fewer technical terms? One clean message that everyone can remember? And how do we know when we have struck the elusive balance between accessibility and accuracy?
To mull over this topic, I spoke to Simone Jendsch-Dowe, who leads European oncology communications at Daiichi Sankyo, a global pharma company based in Japan. She describes her job as “making complex science understandable, relevant and meaningful without stripping away the uncertainty, nuance or limitations”.
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