For a growing number of patients, the first interaction with healthcare no longer happens in a waiting room, GP surgery or pharmacy aisle. It happens on a smartphone.
From ordering repeat prescriptions and managing long-term conditions to accessing men’s health services, online pharmacies and digital-first care providers are increasingly becoming the front door to care.
What began as a convenience play has evolved into something more consequential: a shift in where trust is built; how information is consumed, and how patients understand and manage their health.
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