The number one question pharma asks us at HSJ Information at the moment is: has the NHS stakeholder map changed?
We understand why. Knowledge of your client networks, and of course reliable, up-to-date NHS contact data is the bloodline of any successful UK pharma business. It feeds all revenue generating activity, customer engagement, relationship building and detailed customer analysis and reporting.
Yet many organisations underestimate just how quickly this data is going out of date in the current landscape. We use the term ‘data decay’ – and it’s fair to say the NHS is currently in a high-risk place for it.
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