It feels like everyone is talking about ‘how they’re using it’ but we’ve found that only 13% of pharma leaders feel ‘very prepared’ to implement AI across their digital products and services.
This highlights the real gap between ambition and execution that is at the heart of our latest research – ‘The Digital Reality Check’. It reflects an all too familiar pattern. While AI dominates industry conversations, real-world adoption still lags behind.
To truly move forward, pharma teams need to shift focus from pilots to progress. That starts with identifying where AI is delivering value, where it’s underused and what’s getting in the way.
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