New tricks
Old edifices are finally crumbling, folks. They are disintegrating like a building being hacked to pieces by your seven-year-old child on Minecraft.
Sometimes I genuinely forget we even have a Prime Minister. Let’s ponder: does ‘a Keir Starmer’ that shouts in a forest occupied only by people staring at their phones make any sound at all?
Era-shattering moments do happen. There was a time when the fall of the Roman Empire seemed unthinkable – now soldiers of that era are reduced to a fancy dress costume at a darts match. Once upon a time compact discs were seen as the ultimate music playing and data-holding force – now they only exist to scare pigeons away. Meanwhile, Novak Djokovic’s once-indestructible knees are starting to hurt.
Father Time waits for no one.
It is why pharma is flexing to the sound of a synthetic drum that changes its beat according, not just to patient populations, but single individuals. Laser focusing on you and laser focusing on me.
It’s ambitious and it chimes with self-care, not with the one-size-fits all belief systems of Auntie NHS.
Make no mistake, the sound of public health change must vibrate throughout cities, provinces, streets, pavements and Post Offices.
Keir and Wes must sing anew about a groove that chimes with precision, personalised, radically individualised cool-care, and they must make themselves heard. If they don’t, the people will simply go their own way.
Enjoy the magazine!
