Within the pharma industry, the need to maximise profit margins all the while launching essential pharmaceutical products on to the market as quickly as possible has become a critical driving force. Traditional drug development has always been a very slow, expensive process, often taking many years and billions of pounds to bring a new drug or treatment to market.
This has been exacerbated by not only the highly competitive nature of the industry, but also demand for drugs continuing to increase year on year (due to such factors as an ageing population globally, the rise in chronic diseases and greater awareness and destigmatisation of mental health issues, to name a few).
Today, corporate leaders acknowledge that innovations are needed at a quicker rate to achieve success. However, surviving a highly demanding, competitive future requires the right people with the right tools to formulate the novel ideas that can be developed into winning implementation plans.
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