It’s the most wonderful time of the year – 2026 communications planning season.
As Q1 speeds towards us, now is the perfect moment to take stock, tear up last year’s roadmap and get ready to shake things up.
Comms has always been fast, but what’s happening now isn’t evolution – it’s a total rewrite. The platforms and voices that hold sway over patients and HCPs look radically different from how they did just a few years ago.
The old model of ‘pushing’ a message is dead. The new game is about earning trust, proving your humanity and co-creating. Staying relevant means actively participating in this evolution – not ignoring, coasting or simply reacting to it.
Check out the rest of the feature here
