Pharma marketers face rising complexity, shifting influence and the need for strategic leadership.
There was a time when the job of a pharma marketer was relatively linear: identify prescribers; communicate the data; stay compliant and deliver the plan.
That era is over. Today, pharma marketing is entangled in a maze shaped by cultural waves, tech disruption, public scrutiny and consumer empowerment.
And nowhere is that maze more visible than in the global obsession with weight-loss drugs. Drugs like Wegovy (a higher-dose version of Ozempic) and Mounjaro have transcended their clinical roots.
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