Author: apopescu@pmlive.com

How immersive learning experiences can support and elevate patient-centricity goals in the pharma industry

Patient centricity that delivers the ‘triple win’ is a business essential for pharma

Sue Thomas explains how Wilmington Healthcare’s unique behavioural methodology is helping to define best practice pathways for patients with chronic kidney disease (CKD) during the pandemic

Steve How explains how Wilmington Healthcare’s unique behavioural methodology is being used to map patient journeys across the integrated care landscape

Life science companies were challenged by the sudden shift in ways of working as the COVID-19 pandemic began. But in moving critical work and even some large-scale events to virtual platforms, pharmaceutical teams learned valuable lessons and embraced new technologies that will become part of their long-term strategy.