Author: apopescu@pmlive.com

This white paper will demonstrate that an investment in an instrument data system including validation can bring substantial business benefits to both a laboratory and its parent organisation

Medical Affairs professionals have a critical role to play – however, historically, it has been difficult for them to gain consistent access to critical data and analytics

Digitally-augmented multi-channel engagement has proved to be a useful approach for working with patients. However, it is easy for  developers to default to a patient-facing website or an app that looks good and sounds impressive, but in practice doesn’t supply what patients want and need

PharmaMar is one of the few biopharmaceutical companies to have a product on the market, another awaiting commercialisation and various more at different stages of clinical development

The model that sees information flow linearly, from pharmaceutical companies, to healthcare professionals, or patient groups and patients, is outmoded and doesn’t work well for any of the parties involved.