Lucid Group has announced that Eric Muller has joined the agency as Chief Executive Officer. He succeeds CEO and original DiD Agency founder Rick Sannem, who will transition to Strategic Advisor to the Board.
This leadership change comes as Lucid Group continues to expand its global footprint and reflects a deliberate step to assemble the talent needed to drive the company’s next phase of growth. The agency said the move strengthens its ability to translate complex science into real-world impact.
Dr Rod MacKenzie, CMG, Chair of the Lucid Group Board, said: “Lucid works across the full arc of product commercialisation, from the earliest stages of clinical development to market launch and on through to loss of exclusivity. Eric understands how hard it can be for great science to break through but also how to commercialise healthcare at scale.”
Eric explained: “Healthcare is entering a new era, driven by extraordinary advances in science, data and technology. Clients increasingly need a partner that turns complexity into clarity and impact by bringing together scientific expertise, creativity and strategy, along with the power of data and AI.”
He added: “That is the future of healthcare marketing, and it is where Lucid is positioned to lead. I am a builder at heart, and I came to Lucid to build a business that helps clinicians, patients and caregivers make better decisions about the things that matter most.”
