Biocartis Group of Companies (Biocartis) has announced the appointment of Ben Svarczkopf as its new Senior Vice President (SVP) of Global Marketing.
Svarczkopf has over 25 years of experience in clinical laboratory science and joins the molecular diagnostics company from Diasorin Molecular, where he most recently served as Head of Global Strategic Marketing.
Prior to this, Svarczkopf held the position of Vice President of Product Innovation and Global Marketing for Cepheid, a Danaher Company, and was Director of Global Strategic Marketing at Luminex.
He also previously served in senior leadership roles across marketing, strategy and sales at Roche Diagnostics, QIAGEN and Beckman Coulter.
In his latest position, Svarczkopf will take on responsibility for the strategic oversight and execution of Biocartis’ integrated marketing initiatives, product management and global market access efforts.
Biocartis’ Chief Executive Officer, Roger Moody, said: “We are thrilled to welcome… Svarczkopf to Biocartis as our new SVP Global Marketing. His impressive track record across some of the molecular diagnostic industry’s most respected companies makes him an ideal addition to our team.”
