Latest issue – July/August 2010
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PROMOTION - IMS
Grasping the new realities of launch excellence
MARKET ACCESS
The road less travelled
Katrina Megget
PROMOTION - LUNDBECK
At the core of it
MARKETING
Escaping the healthcare timewarp
Star struck
Business intelligence: endangered species or missing link?
CLINICAL
Tilting in a new direction
Peter Mansell
AND FINALLY...
Learning from failure
Phil Hammond
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