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| Best Business Impact - sponsored by Cegedim Strategic Data Presented by Adam Harris - Commercial Director Winner - Myths, assumptions and research: using evidence to underpin business strategy Claire Derbyshire, Sanofi; Louise Tamblin, Strata Research; Maerii Yung, Strata Research |
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| Excellence in Sales Force Effectiveness/Commercial Analysis - sponsored by CSL Compufile Systems Ltd Presented by Simon Brander - Managing Director Winner - Combining multiple data sources to define local disease burden and market potential across multiple brands and indications in oncology Peter Kimble, Shelley Jessop and Nathan Byne, Binley's Tom Poole & Dave Thompson, Roche Products |
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| The Chair's Theme Award - sponsored by Sanofi Presented by Andy Davis - Access, Excellence and Support Director, UK & Ireland Winner: Formulary Success - Collaboration and Innovation Ryan Wooller & Fiesa Henstock, Visions4 Health Received by Sabina Syed Visions4 Health |
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| Best Customer Insight - sponsored by Kantar Health Presented by Richard Goosey - Senior Director, Advanced Methods Winner: Why Crestor? - Putting lipid lowering treatments in context Rebecca Marshall-Clarke, Adelphi Research Jeremy Fazal, AstraZeneca UKMC John Murphy, Truth Received by Rachel Medcalf, Adelphi Research & Jeremy Fazal, AstraZeneca |
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| Most Innovative Approach - sponsored by Boehringer Ingelheim Presented by Adam Kohtz - Director of Commercial Operations & Business Excellence UK & Rebublic of Ireland Winner: Project Air: up, up and away :Laura Hunt, fastforward research Su Meddis AstraZeneca Received by Laura Hunt |
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| Best Industry Newcomer - sponsored by medeConnect Healthcare Insight Presented by Neil Reynolds - Director Winner: Sanjanthi Nathan, GSK Kathryn Leaney accepted on behalf on Sanjanthi |
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| Best Agency Newcomer - sponsored by Red Leaf Research Presented by Steve Lowery, Managing Director Winner: Daniel Blake - Kantar Health |
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| Business Intelligence Excellence: Industry - sponsored by Healthcare Research Worldwide Presented by Caroline Jameson - Managing Director Winner: Stewart West - Janssen |
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| Business Intelligence Excellence: Agency - sponsored by Janssen Presented by Stewart West - Senior Market Research Manager Winner: Sue Thamia - Synergy Healthcare Research |
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| The BOBI Challenge - sponsored by IMS Presented by Mike Sanvoisin, General Manager, UK & Ireland Winner: Querk - MSD and Qualogy Research Matthew Stone, Pat Leach & Natalie Tsang, MSD Jamie Wootton & Marie Haynes, Qualogy Research Received by Matthew Stone & Natalie Tsang, MSD |
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BOBI Winners
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BOBI Awards Drinks Reception
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