Representative of the Year - Categories
The competition categories span Primary Care, Specialist Care and a category for representatives nominated by Nurses, with three overall winners each receiving the Pharma Award and a cheque for £1,000.
PharmaTimes Primary Care Representative of the Year
The overall winner of the PharmaTimes Primary Care Representative of the Year is selected from the three winners in each of the sub-categories:
- New Primary Care Representative of the Year
- Senior Primary Care Representative of the Year
- Career Primary Care Representative of the Year
The average length of experience in the Primary Care category in 2011 was 9 years and this is testament to the value of long term customer relationships.
PharmaTimes Specialist Care Representative of the Year
The Specialist Care Representative of the Year is for Representatives focused primarily on secondary care customers. New for 2012, the categories have been expanded to include more specialities beyond the 8 National Service Framework areas covered previously.
The sub-categories within Specialist Care are:
- Respiratory Medicine
- General Psychiatry
- Endocrinology and Diabetes
- Paediatric Medicine
- General Medicine
The overall winner and Specialist Care Representative of the Year, is drawn from the sub-category winners.
New for 2012:
Company nominated Representative of the Year
Companies can put forward their own choice of representative for the finals provided they have received a testimony for that representative in the past year.
PharmaTimes Nurse Representative of the Year
The Nurse Representative of the Year is selected from the Nurse nominated Representatives. These Representatives are invited to undergo a sales interaction with Nurse Assessors at the finals.
Patient Associations and recognition for most nominated companies
In addition to the individual awards, PharmaTimes also recognises the companies who secured most votes from customers by inviting representatives from relevant Patient Associations, to announce the most nominated company in each of the individual category areas. The purpose of these special awards is to recognise the achievement of the companies and also the direct connection between good Medical Representative/Doctor interactions and improved health outcomes for patients.